Employees often have more advanced digital solutions at home than at work, and customers are often more tech-savvy than providers. At the same time, new technologies are often not accepted in the company or by customers – investments and opportunities fizzle out. Important prerequisites for a high level of acceptance of new technologies and solutions are usually:
- Borders are being pushed
Digital transformation, a constant process
Technological progress produces new technologies, solutions and massively increasing amounts of data (big data) at ever shorter intervals. This is not an exceptional situation, but a steady, evolutionary process whose end is incalculable. The term digital transformation can therefore only be understood as a cyclical process. Transforming the company, catching up – that should not do justice to the challenges.
But it’s worth the effort. According to BDI, Europe could achieve an increase of 1.25 trillion euros in industrial gross value added by 2025 through the use of networked, more efficient production and the development of new business models. On the other hand, there is a loss of added value of more than 600 billion euros – e.g. due to a lack of effective use of existing data and information.
The Otto Group, ABB and Netflix can be cited as popular, successful examples. Big data and consistent data analysis is one of the central point of their corporate strategy. Once the decision is made to digitally transform your own company, the following tasks are among the most important, according to MIT:
- Understand the customer – whether it’s classic CRM (Customer Relationship Management), advanced scoring methods or sophisticated semantic analyzes, e.g. to automatically interpret the mood and focus of an e-mail
- Focus on sales or profit – e.g. profit increase through digital transformation of purchasing
- Improvement of customer service through digitization – more points of contact with the customer, which leads to time savings and cost reductions on both sides
- Improvement of internal processes through digitization
- Shipping and returns management (e.g. minimizing the return rate)
- Management and corporate governance
- Performance Management – Support through tools and methods for decision support, planning and forecasting
- New digital business models
- Enrichment of existing business models and processes with new technologies – prime example of e-commerce
- Digital globalization – the combination of new technologies and globally available information
Decision-makers in all industries are faced with a wealth of new opportunities and challenges. The lead of the high-tech heavyweights like Apple, Google or Amazon seems enormous. We support you in this process – information is our core business.
Every journey begins with the first step – the roadmap for a digital transformation
- In a first step, we work with you to determine the requirements
- We design a timetable tailored to your company in terms of content
- We plan and deliver the required resources if required
- We moderate and manage your digital transformation
Success factor know-how
For more than 20 years we have been supporting our customers in the implementation of their IT strategies. Together with our partner, the Fraunhofer Gesellschaft, we are happy to accompany you on your journey into digital transformation.