MDM Booster usage scenario
Next Best Action (NBA): AI-based recommendation for action in real time
Support your experts in sales, marketing or customer service with personalized, context-optimized recommendations for action. Respond efficiently to events, secure expert knowledge and support new employees with Next Best Actions. This gives you a clear competitive advantage. Based on historical and current data, you receive targeted recommendations for customers, tasks and events. Your advantages:
- Customer loyalty: Personalized campaigns to strengthen customer loyalty
- Efficiency: make optimum use of your experts' time
- Competitive advantage: Act instead of react with AI-based recommendations for action
Optimal support for each individual customer
The personalized customer experience has enormous potential to both increase sales and sustainably intensify customer relationships. Individual AI models, which you can train with the MDM Booster in the shortest possible time, enable you to tap into this potential. Instead of using traditional, rather static customer segmentation methods or focusing on the most important customers, you have the opportunity to respond proactively and individually to the needs of each individual customer – a decisive competitive advantage to optimally support your sales experts in customer care.
Next Best Action using AI
Selecting the optimal next best action for each individual customer requires experience. You can use artificial intelligence to secure this experience, support new employees and help your experts to be even more successful. Use the MDM Booster to train individual AI models based on historical data and external sources and automatically derive optimal, context-dependent recommendations for action for future and current events.
Use artificial intelligence to hit the nerve of each individual customer with personalized campaigns.
Interact with your customers at the right moment, e.g. to offer support, arrange a visit or offer discounts.
Offer your customers an optimal service experience via Next Best Action and respond to their concerns with data support – quickly, effectively and easily.
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MDM Booster - your AI solution for the efficient implementation of your Next Best Action strategy
Optimize sales, customer service and marketing processes with the MDM Booster, increase your sales through personalized customer experiences and support your experts in strengthening customer relationships. With the MDM Booster AI platform, you can use data from all relevant areas of the company to make tailored recommendations for action.
Your advantages:
- Targeted recommendations for action: AI models support precise decisions.
- Fast reactions: Individual customer approach in real time.
- Efficient use of resources: optimized cross-selling and up-selling potential.
- Strengthen customer satisfaction: A personalized approach creates trust and loyalty.
- Effective use of budget: Maximize the impact of your measures.
The MDM Booster can be flexibly integrated into your existing infrastructure and is available as a central AI for a variety of use cases, systems and processes.
Cloud-based – as-a-Service
Use our solutions as Software as a Service – for maximum flexibility and scalability.
Use our solution as a plugin for WordPress in conjunction with WooCommerce.
Next Best Action: Application examples
Automated recommendations for action generate high added value wherever customer interactions and expertise are of crucial importance. AI-supported sales activities and a personalized customer approach enable companies to increase their sales, improve customer satisfaction and strengthen customer relationships in the long term.
Based on the purchasing behavior, preferences and profile of each individual customer, effective communication measures can be determined across all channels using Next Best Action.
In the banking and insurance sector, NBA provides the basis for the optimal customer approach and suitable measures for customer retention.
Telecommunications companies can use NBA to support effective troubleshooting actions, call center agents with recommendations for an actual customer call or individualized approaches.
In business customer sales in particular, AI-based recommendations help sales staff to exploit the potential for the entire customer base.
Would you like to discuss your concerns or ideas?
Demo date
Our experts have been supporting SMEs and large companies from all sectors in their digital transformation for 25 years. We would be happy to discuss how you can successfully implement the Next Best Action and Next Best Offer methods in your company in a no-obligation consultation.
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Would you like to receive further information or are you interested in an individual consultation? Simply let us know in a short message how we can help you and we will get back to you as soon as possible.
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