MDM Booster usage scenario
Improve customer loyalty - recognize impending customer loss at an early stage
In highly competitive markets, customer loyalty is a constant challenge. Acquiring new customers is often associated with high costs, so existing customers are important for sustainable business success. With the MDM Booster, you can train your individual AI models quickly, easily and without any AI knowledge for the automated detection of churn risks and for forecasting recommendations to improve customer retention. Instead of general measures, you receive personalized and comprehensible recommendations for each individual customer – a decisive advantage to relieve your sales department, effectively prevent customer loss and sustainably strengthen customer loyalty.
Proactive measures for customer loyalty
When customers can choose between a variety of providers and products, all employees in your company must be committed to retaining customers in the long term. A good product or convincing service alone is often no longer enough to differentiate your company from the competition in the long term. Customer expectations are rising – supposedly insignificant events can cause your customers to switch to a competitor at any time.
Reactive approaches are not enough to effectively prevent customer loss. Instead, proactive strategies need to be developed in order to permanently renew and strengthen customer loyalty.
Artificial intelligence (AI) is becoming a crucial tool here. With individual AI models that are trained with your historical and external data and react to current events, you can identify potential churn risks at an early stage. Personalized measures, optimally tailored to the needs and expectations of your customers, support you in strengthening customer loyalty or winning back customers.
With the MDM Booster and individual AI models, you can significantly reduce the churn rate and sustainably increase profitability and customer satisfaction.
Personalized recommendations
The MDM Booster helps you to plan effective strategies for customer loyalty using individual AI models and, for example, to seamlessly integrate personalized recommendations as operational measures into existing marketing, sales or customer service processes.
Use the full potential of artificial intelligence to support all employees who are in contact with your customers with optimal recommendations for action.
The MDM Booster supports your marketing and sales teams in the planning, implementation and optimization of campaigns. Improve the efficiency of your sales and marketing experts, minimize wastage and maximize the return on investment of your campaigns.
Improve customer experience
Increase customer satisfaction, boost loyalty and differentiate yourself from the competition – with targeted optimization of the customer experience as well as tailored solutions and recommendations. The MDM Booster helps you to meet these challenges simply, quickly and efficiently using artificial intelligence.
Prevent customer loss
Identify customers with a high risk of losing customers (churn prediction) and take effective measures to retain your customers in the long term.
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Customer loyalty made easy
With the MDM Booster, companies no longer have to stand idly by and watch customer loss. Use advanced AI systems from applied research to support your sales, customer service or marketing experts and provide each individual customer with optimal support.
A unique selling point of the MDM Booster is its ability to present recommendations in a transparent, comprehensible and understandable way – an important building block for developing specific solutions, building trust and training your employees in customer contact.
With the MDM Booster, you get a scalable and immediately deployable AI solution for all employees who are in contact with your customers and beyond. Don’t want to transfer your customers’ data to the cloud? The choice is yours – in-house operation (on premise), software as a service or hybrid.
Application examples for AI and customer loyalty
By analyzing purchase histories, product ratings and other relevant factors, retailers can identify customers with churn tendencies at an early stage.
solutions:
- Personalized offers: Targeted discount campaigns or product recommendations.
- Tailor-made service: VIP programs or preferred delivery options to strengthen customer loyalty.
Customer service employees receive recommendations for customer loyalty in real time using AI.
solutions:
- Seamless integration of the MDM Booster into CRM systems, such as Microsoft Dynamics. In addition to the data from the CRM system, the MDM Booster can also access a large number of other systems. 360-degree view instead of isolated solutions.
- Flexible customer service: Context-sensitive suggestions that enable employees to respond to individual customer needs.
By analyzing contract terms, customer service interactions and demographic information, telecommunications providers can identify customers with termination potential at an early stage.
solutions:
- Personalized upgrades: Offers such as free additional services or device upgrades.
- Improved customer service: Fast problem solving and exclusive service options.
Subscription providers such as magazine publishers and media companies, SaaS providers or leasing providers can use usage data, payment behavior and customer service interactions to identify potential cancellers.
solutions:
- Personalized content: Suggestions based on customer preferences.
- Individual offers: Discounted subscription renewals, additional options or new functions.
Insurances
Insurance providers can promote the renewal of contracts or policies through proactive offers such as discounts, bonus programs or tailored tariffs.
solutions:
- Targeting customers with specific risk profiles or at certain stages of life.
- Special conditions for long-standing customers.
Energy supply
Energy providers can reduce the risk of churn by offering individual price proposals and additional services, e.g. at the end of the contract.
Solutions:
- Flexible tariff models: Adaptation to the customer’s energy consumption.
- Loyalty bonuses: Rewards for customers who remain loyal in the long term.
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Demo date
For many years, we have been supporting companies across all sectors with tailored solutions for their digital transformation – from SMEs to large corporations. Our experts support you in the search for opportunities and analysis of potential risks as well as application scenarios for customer loyalty and other possibilities in the field of artificial intelligence. If required, we are at your side in every phase of the transformation of your organization and processes.
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Would you like to receive further information or are you interested in an individual consultation? Simply let us know in a short message how we can help you and we will get back to you as soon as possible.
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